This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an eff

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With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this

Facebook, Twitter, and LinkedIn generate a tremendous amount of valuable social data, but how can you find out who's making connections with social media, what

This research reference introduces readers to the data mining technologies available for use in content analysis research. Supporting the increasingly popular t