Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environ

In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition

The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that

The purpose of the book is to provide an applied, practical, yet theoretically grounded reference on social marketing strategies for influencing environmental b

Discover how conservation can be made more effective through strengthening links between science research, policy and practice. This title is also available as