SNA’s Failures Revealed – Getting it Right With Social Ripple Analysis
Author | : Forte Consultancy Group |
Publisher | : Forte Consultancy |
Total Pages | : 6 |
Release | : |
ISBN-10 | : |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Book Synopsis SNA’s Failures Revealed – Getting it Right With Social Ripple Analysis by : Forte Consultancy Group
Download or read book SNA’s Failures Revealed – Getting it Right With Social Ripple Analysis written by Forte Consultancy Group and published by Forte Consultancy. This book was released on with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are using one of the market leader Social Network Analysis (SNA) tools, it is very likely that you are not seeing the forest for the trees. While SNA is an effective tool for identifying subscribers who are social leaders and followers, using it for churn prediction and propensity modeling can be dead wrong. As Forte, we recommend all operators take a leap towards using Social Ripple Analysis (SRA)…