By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry.

This retail manual uncovers the key elements that separate the great retailers from the average, the killer brands from the also-rans. Covering everything from

The objectives of this book are: To share what are the excitements and challenges facing in the retailing industry. To create different strategies by using the

Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, t

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, T