Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Managem

Bringing together some of the world’s leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive ins

This is an essential read for managers in forms that used to have a product focus and that are trying to shift towards designing services and experiences. By co

The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s acclaimed book Open Innovation described a new paradigm for man

Research Methods in Service Innovation provides an essential methodological toolbox for researchers, students and practitioners interested in better understandi