One of the most distinguishing abilities that human beings display is the ability of turning almost everything into a clue to make a problem affordable in relat

This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest m

This book presents the definitive exposition of 'prospect theory', a compelling alternative to the classical utility theory of choice. Building on the 1982 volu

The book addresses a number of recent topics at the crossroad of philosophy and cognitive science, taking advantage of both the western and the eastern perspect

Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and marketing operations.