Research Handbook on Brand Co-Creation
| Author | : Markovic, Stefan |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 448 |
| Release | : 2022-03-10 |
| ISBN-10 | : 9781839105425 |
| ISBN-13 | : 1839105429 |
| Rating | : 4/5 (429 Downloads) |
Book Synopsis Research Handbook on Brand Co-Creation by : Markovic, Stefan
Download or read book Research Handbook on Brand Co-Creation written by Markovic, Stefan and published by Edward Elgar Publishing. This book was released on 2022-03-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.