Relationship Marketing in Professional Services

Relationship Marketing in Professional Services
Author :
Publisher : Routledge
Total Pages : 400
Release :
ISBN-10 : 9781134758135
ISBN-13 : 1134758138
Rating : 4/5 (138 Downloads)
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Book Synopsis Relationship Marketing in Professional Services by : Aino Halinen

Download or read book Relationship Marketing in Professional Services written by Aino Halinen and published by Routledge. This book was released on 2012-11-12 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.


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