Qualitative Market Research

Qualitative Market Research
Author :
Publisher : SAGE
Total Pages : 330
Release :
ISBN-10 : 0761969454
ISBN-13 : 9780761969457
Rating : 4/5 (457 Downloads)
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Book Synopsis Qualitative Market Research by : Hy Mariampolski

Download or read book Qualitative Market Research written by Hy Mariampolski and published by SAGE. This book was released on 2001-08-21 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text guides the reader through a research project from the perspective of both user and practitioner. It meets the needs of several audiences by creating common ground in the applied practice of qualitative research.


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