Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan

Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasize

A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, curre

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to a

This book is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates t