This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history

As the maker of Ivory soap, Tide detergent, and Crest toothpaste, Procter & Gamble is a household name. It is America’s thirteenth largest company, lauded by

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and