This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, b

In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services w

This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, b

This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectatio

"This book offers classroom management tips with easy-to-implement suggestions that focus on the learner"--