The Hidden Power of Advertising

The Hidden Power of Advertising
Author :
Publisher :
Total Pages : 124
Release :
ISBN-10 : 1841160938
ISBN-13 : 9781841160931
Rating : 4/5 (931 Downloads)
DOWNLOAD EBOOK
Book Synopsis The Hidden Power of Advertising by : Robert Heath

Download or read book The Hidden Power of Advertising written by Robert Heath and published by . This book was released on 2001 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Heath explores the science behind successful advertising by considering the differences between various memory states and the human aptitude for learning at levels of low involvement. Several successful brands are used as case studies.


The Hidden Power of Advertising Related Books

The Hidden Power of Advertising
Language: en
Pages: 124

The Hidden Power of Advertising

Authors: Robert Heath
Categories: Advertising
Type: BOOK - Published: 2001 - Publisher:

DOWNLOAD EBOOK

Robert Heath explores the science behind successful advertising by considering the differences between various memory states and the human aptitude for learning
Advertising and Market Power
Language: en
Pages: 284

Advertising and Market Power

Authors: William S. Comanor
Categories: Business & Economics
Type: BOOK - Published: 1974 - Publisher: Harvard University Press

DOWNLOAD EBOOK

The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions o
The Persuasive Power of Campaign Advertising
Language: en
Pages: 200

The Persuasive Power of Campaign Advertising

Authors: Travis N. Ridout
Categories: Business & Economics
Type: BOOK - Published: 2011-03-25 - Publisher: Temple University Press

DOWNLOAD EBOOK

The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Rid
The Power of Advertising
Language: en
Pages: 0

The Power of Advertising

Authors: Ruth Thomson
Categories: BUSINESS & ECONOMICS
Type: BOOK - Published: 2020-09-24 - Publisher: Franklin Watts

DOWNLOAD EBOOK

This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day. It examines how adverts work and how they affect ou
Drawing Power
Language: en
Pages: 129

Drawing Power

Authors: Rick Marschall
Categories: Comics & Graphic Novels
Type: BOOK - Published: 2011-08-31 - Publisher: Fantagraphics Books

DOWNLOAD EBOOK

Drawing Power is a lively collection of mass market print advertising from the 1890s to the recent past, starring both cartoonists and cartoon characters. While