This revised edition of the Popular Culture Primer is an introductory text that traces the history of popular culture and cultural studies. Besides covering the

Arthur Asa Berger's unique ability to translate difficult theories into accessible language makes this book an ideal introduction to cultural criticism. Berger

The first introductory textbook to situate popular culture studies in the United States as an academic discipline with its own history and approach to examining

Winner of the Popular Culture Association's 2018 John G. Cawelti Award for the Best Textbook / Primer What is popular culture? Why study popular culture in an a

Popular culture helps construct, define, and impact our everyday realities and must be taken seriously because popular culture is, simply, popular. Communicatio