Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie

This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and po

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis

Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern politi

Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the Presi