"This book provides contributed chapters on not only the tourist experience but also the growing importance in the economy in tourism and addresses issues such

Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associati

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers wit

This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contri

People do not buy products or even services; they purchase the total experience that the product or service provides. This book brings together established and