Planning Advertisements (RLE Advertising)
| Author | : Gilbert Russell |
| Publisher | : Routledge |
| Total Pages | : 223 |
| Release | : 2013-05-02 |
| ISBN-10 | : 9781136669651 |
| ISBN-13 | : 1136669655 |
| Rating | : 4/5 (655 Downloads) |
Book Synopsis Planning Advertisements (RLE Advertising) by : Gilbert Russell
Download or read book Planning Advertisements (RLE Advertising) written by Gilbert Russell and published by Routledge. This book was released on 2013-05-02 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings. First published in 1935.