Perspectives on Social Media Marketing
| Author | : Stephanie Agresta |
| Publisher | : Cengage Learning Ptr |
| Total Pages | : 278 |
| Release | : 2010 |
| ISBN-10 | : 1435456521 |
| ISBN-13 | : 9781435456525 |
| Rating | : 4/5 (525 Downloads) |
Book Synopsis Perspectives on Social Media Marketing by : Stephanie Agresta
Download or read book Perspectives on Social Media Marketing written by Stephanie Agresta and published by Cengage Learning Ptr. This book was released on 2010 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the impact of social media on marketing strategies, discussing such topics as changes in branding and customer service, integrating social media with traditional marketing, and measuring the success of social media campaigns.