Personal Influence

Personal Influence
Author :
Publisher : Routledge
Total Pages : 435
Release :
ISBN-10 : 9781351500203
ISBN-13 : 1351500201
Rating : 4/5 (201 Downloads)

Book Synopsis Personal Influence by : Elihu Katz

Download or read book Personal Influence written by Elihu Katz and published by Routledge. This book was released on 2017-07-12 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.


Personal Influence Related Books

Personal Influence
Language: en
Pages: 435
Authors: Elihu Katz
Categories: Social Science
Type: BOOK - Published: 2017-07-12 - Publisher: Routledge

DOWNLOAD EBOOK

First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipito
Personal Influence
Language: en
Pages: 385
Authors: Elihu Katz
Categories: Social Science
Type: BOOK - Published: 2017-07-12 - Publisher: Routledge

DOWNLOAD EBOOK

First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipito
Personal Influence, the Part Played by People in the Flow of Mass Communications
Language: en
Pages: 436
Authors: Elihu Katz
Categories:
Type: BOOK - Published: 1964 - Publisher: Transaction Publishers

DOWNLOAD EBOOK

A Monk Swimming
Language: en
Pages: 312
Authors: Malachy McCourt
Categories: Biography & Autobiography
Type: BOOK - Published: 2024-03-05 - Publisher: Open Road Media

DOWNLOAD EBOOK

In this darkly humorous New York Times–bestselling memoir, the Irish American writer and actor shares charming stories from his first decade in the US. Malach
The Influentials
Language: en
Pages: 388
Authors: Gabriel Weimann
Categories: Social Science
Type: BOOK - Published: 1994-09-30 - Publisher: SUNY Press

DOWNLOAD EBOOK

Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influent