Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation

More than just a programming guide, this book takes you step by step through the process of gathering and preparing content, asking the right questions, determi

When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs,

How ordinary people become famous. Everyone gets a shot at the spotlight. Since its launch in 2005, YouTube has been a hub for users to upload and share their m

This surprising study of online political mobilization shows that money and organizational sophistication influence politics online as much as off, and casts do