Master's Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 64.6, Univ

Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 64.6, University of Lincoln (PG-Business S

The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to und

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. So

Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to d