New Perspectives on Critical Marketing and Consumer Society
| Author | : Elaine L Ritch |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 201 |
| Release | : 2021-03-01 |
| ISBN-10 | : 9781839095566 |
| ISBN-13 | : 1839095563 |
| Rating | : 4/5 (563 Downloads) |
Book Synopsis New Perspectives on Critical Marketing and Consumer Society by : Elaine L Ritch
Download or read book New Perspectives on Critical Marketing and Consumer Society written by Elaine L Ritch and published by Emerald Group Publishing. This book was released on 2021-03-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.