New Perspectives in Luxury Branding
| Author | : Emerald Group Publishing Limited |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 225 |
| Release | : 2015-10-29 |
| ISBN-10 | : 9781785608629 |
| ISBN-13 | : 1785608622 |
| Rating | : 4/5 (622 Downloads) |
Book Synopsis New Perspectives in Luxury Branding by : Emerald Group Publishing Limited
Download or read book New Perspectives in Luxury Branding written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-10-29 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands