New and Improved
| Author | : Richard S. Tedlow |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 538 |
| Release | : 1996 |
| ISBN-10 | : UOM:39076002544141 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis New and Improved by : Richard S. Tedlow
Download or read book New and Improved written by Richard S. Tedlow and published by Harvard Business Review Press. This book was released on 1996 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a fascinating history of corporate combat, Tedlow recounts the path America chose to become the world's first and foremost consumer society. He describes the confrontations between Coke and Pepsi, Ford and GM, Sears and Montgomery Ward, and others. Illustrated.