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Type: BOOK - Published: 2010-09-02 - Publisher: Springer Science & Business Media
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason
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Type: BOOK - Published: 2011-10-21 - Publisher: John Wiley & Sons
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and be
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Type: BOOK - Published: 2013-07-29 - Publisher: John Wiley & Sons
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain respon
Language: en
Pages: 140
Pages: 140
Type: BOOK - Published: 2022-01-03 - Publisher: Springer Nature
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions thems