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Language: en
Pages: 140
Pages: 140
Type: BOOK - Published: 2022-01-03 - Publisher: Springer Nature
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions thems
Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2010-09-02 - Publisher: Springer Science & Business Media
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason
Language: en
Pages: 257
Pages: 257
Type: BOOK - Published: 2007-09-30 - Publisher: HarperCollins Leadership
The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of
Language: en
Pages: 304
Pages: 304
Type: BOOK - Published: 2020-06-19 - Publisher: IGI Global
Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches
Language: en
Pages: 280
Pages: 280
Type: BOOK - Published: 2013-12-03 - Publisher: Kogan Page Publishers
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows b