Navigating the New Retail Landscape
Author | : Alan David Treadgold |
Publisher | : Oxford University Press |
Total Pages | : 278 |
Release | : 2016 |
ISBN-10 | : 9780198745754 |
ISBN-13 | : 0198745753 |
Rating | : 4/5 (753 Downloads) |
Download or read book Navigating the New Retail Landscape written by Alan David Treadgold and published by Oxford University Press. This book was released on 2016 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: No longer is the act of retailing solely the preserve of traditional retail enterprises as internet-enabled businesses, technology, logistics, suppliers and financial services enterprises all seek direct relationships with the shopper. The new landscape of retailing is an unforgiving one. Success can be achieved more quickly than has ever been possible before but failure is equally rapid. The opportunities in the new landscape of retailing are profound, but so too are the challenges. Part 2 of this book discusses the structures, skills and capabilities retail enterprises will need if they are to be successful in this new landscape and the skills and perspectives that will be required of the leaders of retail enterprises. Case studies of innovative and successful enterprises are presented throughout the book to illustrate the themes discussed.