Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that a

This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This

In "Healthcare Marketing Specialist - The Comprehensive Guide," readers will delve into the dynamic and increasingly vital world of healthcare marketing. This e

Today, it is essential for healthcare marketing to take place online. Patients are becoming more pro-active in their health and are researching and choosing the

The present piece of research deals with the use of Web 2.0 applications within the health care market. When reviewing literature it became evident that up to n