Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that a

This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This

In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navig

There are many advantages to incorporating digital services in business, including improved data management, higher transparency, personalized customer service,

Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of heal