Mobile Support in Customer Loyalty Management
| Author | : Christian Zeidler |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 251 |
| Release | : 2009-09-02 |
| ISBN-10 | : 9783834983015 |
| ISBN-13 | : 3834983012 |
| Rating | : 4/5 (012 Downloads) |
Book Synopsis Mobile Support in Customer Loyalty Management by : Christian Zeidler
Download or read book Mobile Support in Customer Loyalty Management written by Christian Zeidler and published by Springer Science & Business Media. This book was released on 2009-09-02 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.