With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of c

With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delive

A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with co

This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommun

"This book addresses and positions the issues in business strategy and public policy rising from digital convergence, especially in the areas of mobile communic