Media Rules!

Download or read book Media Rules! written by Brian Reich and published by John Wiley & Sons. This book was released on 2007-10-23 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.