Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This volume is the result of a coordinated eff

Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds o

This book presents the task of creating that all-important portfolio for today's print and interactive design fields in a manageable series of steps. "The beaut

In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to const

This book, which analyzes the internal and external environment of the media industry, compiles scientific articles, written by 33 authors coming from 13 divers