Public opinion pools have become staples of contemporary political reporting, and most national news organizations have sophisticated in-house polling operation

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A detailed study of presidential election news coverage and its effect on voters focuses on the news audience and the images of candidates.

Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking a

Quantifying the American mood through opinion polls appears to be an unbiased means for finding out what people want. But in Numbered Voices, Susan Herbst demon