This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between

Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This volume is the result of a coordinated eff

The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awaren

The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current m

Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct f