Strategic Media Decisions
| Author | : Marian Azzaro |
| Publisher | : Routledge |
| Total Pages | : 0 |
| Release | : 2008 |
| ISBN-10 | : 1887229337 |
| ISBN-13 | : 9781887229333 |
| Rating | : 4/5 (333 Downloads) |
Book Synopsis Strategic Media Decisions by : Marian Azzaro
Download or read book Strategic Media Decisions written by Marian Azzaro and published by Routledge. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the world of media - the $300 billion business end of the ad business. Learn how it works from some of media's top professors and professionals. This is a book in touch with today - packed with genuine substance and contemporary best practices in a clear, easy-to-read format.