Mathematical Models of Distribution Channels
| Author | : Charles A. Ingene |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 590 |
| Release | : 2006-01-27 |
| ISBN-10 | : 9780387227900 |
| ISBN-13 | : 0387227903 |
| Rating | : 4/5 (903 Downloads) |
Book Synopsis Mathematical Models of Distribution Channels by : Charles A. Ingene
Download or read book Mathematical Models of Distribution Channels written by Charles A. Ingene and published by Springer Science & Business Media. This book was released on 2006-01-27 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.