Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehen

This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written w

Do you want to use R to tell stories? This book was written for you—whether you already know some R or have never coded before. Most R texts focus only on pro

This exciting new text traces the common themes in the long and complex history of mass communication. It shows how the means of communicating grew out of their

Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing