Marketing Your Library

Marketing Your Library
Author :
Publisher : McFarland
Total Pages : 233
Release :
ISBN-10 : 9780786489954
ISBN-13 : 0786489952
Rating : 4/5 (952 Downloads)
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Book Synopsis Marketing Your Library by : Carol Smallwood

Download or read book Marketing Your Library written by Carol Smallwood and published by McFarland. This book was released on 2014-01-10 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.


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