"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block w

The post-9/11 era and the overall impact of international terrorism have generated much debate regarding the role of military apparatus in modern society. This

This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the met

Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861

With nearly sixty percent of Americans initially against a pre-emptive war without sanction from the United Nations, and even higher anti-war numbers in most ot