Marketing Through Turbulent Times
| Author | : Jenny Darroch |
| Publisher | : Springer |
| Total Pages | : 186 |
| Release | : 2009-10-23 |
| ISBN-10 | : 9780230251182 |
| ISBN-13 | : 0230251188 |
| Rating | : 4/5 (188 Downloads) |
Book Synopsis Marketing Through Turbulent Times by : Jenny Darroch
Download or read book Marketing Through Turbulent Times written by Jenny Darroch and published by Springer. This book was released on 2009-10-23 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.