Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to ef

Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing"

In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a co

Contributed articles presented at a workshop held in 1994.