Marketing Planning Guide
| Author | : Robert E. Stevens |
| Publisher | : |
| Total Pages | : 320 |
| Release | : 1991 |
| ISBN-10 | : UOM:49015001323006 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Marketing Planning Guide by : Robert E. Stevens
Download or read book Marketing Planning Guide written by Robert E. Stevens and published by . This book was released on 1991 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A systematic approach to developing marketing plans for products and services. Focusing on techniques and tools, it covers topics such as strategic marketing management, consumer, competitive and opportunity analyses, strategy development, marketing control and auditing the process.