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Type: BOOK - Published: 2019-07-31 - Publisher: Goodfellow Publishers Ltd
This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case example
Language: en
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Type: BOOK - Published: 2013-09-13 - Publisher: Routledge
This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespr
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Pages: 653
Pages: 653
Type: BOOK - Published: 2020-05-18 - Publisher: Routledge
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tou
Language: en
Pages: 708
Pages: 708
Type: BOOK - Published: 2019-03-04 - Publisher: Routledge
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a