Marketing of Engineering Services
| Author | : Brian Scanlon |
| Publisher | : Thomas Telford |
| Total Pages | : 136 |
| Release | : 1988 |
| ISBN-10 | : 0727713485 |
| ISBN-13 | : 9780727713483 |
| Rating | : 4/5 (483 Downloads) |
Book Synopsis Marketing of Engineering Services by : Brian Scanlon
Download or read book Marketing of Engineering Services written by Brian Scanlon and published by Thomas Telford. This book was released on 1988 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides guidelines on what should constitute marketing in an engineering environment and how its various aspects can be tackled from a practical standpoint. It is particularly relevant to those aspiring to positions in general management and fills an important gap in the training of professional engineers.