This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case stud

This article explores the literature relating marketing to the natural environment from the point of view of morality. It argues that the issue of morality has

With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th