Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information

Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help

Marketing management support systems (MMSS) are computer-enabled devices that help marketers to make better decisions. Marketing processes can be quite complex,

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technol

The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevert