Marketing Concepts for Libraries and Information Services

Marketing Concepts for Libraries and Information Services
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Total Pages : 246
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ISBN-10 : UOM:39015055203262
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis Marketing Concepts for Libraries and Information Services by : Eileen Elliott De Sáez

Download or read book Marketing Concepts for Libraries and Information Services written by Eileen Elliott De Sáez and published by . This book was released on 2002 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.


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