This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of internation

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a sol

This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of internation

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a sol

The Oxford Handbook of Creative Industries is a reference work, bringing together many of the world's leading scholars in the application of creativity in econo