Marketing Identities Through Language
| Author | : E. Martin |
| Publisher | : Springer |
| Total Pages | : 300 |
| Release | : 2005-11-30 |
| ISBN-10 | : 9780230511903 |
| ISBN-13 | : 0230511902 |
| Rating | : 4/5 (902 Downloads) |
Book Synopsis Marketing Identities Through Language by : E. Martin
Download or read book Marketing Identities Through Language written by E. Martin and published by Springer. This book was released on 2005-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.