The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulatin

This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines resea

Language plays a central role in creating and sustaining the market society - a society in which market exchange is no longer simply a process, but an all-encom

This volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special a

This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framew